wiifanboy
May 6th, 2008, 23:10
Filed under: News (http://www.nintendowiifanboy.com/category/news/)
http://www.blogsmithmedia.com/www.nintendowiifanboy.com/media/2008/05/but-why-dont-they-bring-jet-back-main99.jpg (http://www.mcvuk.com/news/30465/Nintendo-secures-1m-Sky-sponsorship-deal)
It's not just North America and Australia that are seeing a television revival for Gladiators -- the UK (http://www.nintendowiifanboy.com/tag/uk) is getting its own remake this summer, as hosted by Kirsty Gallagher and the
http://www.youtube.com/watch?v=kZLkbCPPk6g Ian Wright, and Nintendo has coughed up £1m to make sure that the "Wii" name is plastered all over it. Marketing Week reports that all transmissions and repeat transmissions of Gladiators will be exclusively sponsored by Wii, as well as all on-demand Gladiators content through Sky Anytime TV.
Although we don't personally think of gurning, lycra-clad beefcakes whacking one another with
http://www.youtube.com/watch?v=yhYKEmxY7_c whenever we boot up Nintendo's box, we can certainly see where the company is going with this: back in the 1990s, Gladiators was renowned as wholesome teatime entertainment for the family (well, in Britain at least -- I'm not sure about the U.S.), and will no doubt attract a similar all-demographics-covered audience this time around.
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It's not just North America and Australia that are seeing a television revival for Gladiators -- the UK (http://www.nintendowiifanboy.com/tag/uk) is getting its own remake this summer, as hosted by Kirsty Gallagher and the
http://www.youtube.com/watch?v=kZLkbCPPk6g Ian Wright, and Nintendo has coughed up £1m to make sure that the "Wii" name is plastered all over it. Marketing Week reports that all transmissions and repeat transmissions of Gladiators will be exclusively sponsored by Wii, as well as all on-demand Gladiators content through Sky Anytime TV.
Although we don't personally think of gurning, lycra-clad beefcakes whacking one another with
http://www.youtube.com/watch?v=yhYKEmxY7_c whenever we boot up Nintendo's box, we can certainly see where the company is going with this: back in the 1990s, Gladiators was renowned as wholesome teatime entertainment for the family (well, in Britain at least -- I'm not sure about the U.S.), and will no doubt attract a similar all-demographics-covered audience this time around.
Permalink (http://www.nintendowiifanboy.com/2008/05/06/nintendo-flashes-cash-sponsors-uk-gladiators-remake/) | Email this (http://www.nintendowiifanboy.com/forward/1187764/) | Linking Blogs (http://www.technorati.com/cosmos/search.html?rank=&fc=1&url=http://www.nintendowiifanboy.com/2008/05/06/nintendo-flashes-cash-sponsors-uk-gladiators-remake/) | Comments (http://www.nintendowiifanboy.com/2008/05/06/nintendo-flashes-cash-sponsors-uk-gladiators-remake/#comments)
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