View Full Version : Let's Yoga: Let's market games!

May 13th, 2008, 15:20
Filed under: Features (http://www.dsfanboy.com/category/features/)


In our final look at Konami's Let's Yoga, we thought we'd spend some time discussing training games like this in general, as well as their reception in the U.S. In many parts of the world, training games are big, but not so much in the U.S. beyond Brain Age and its sequel. If we had to guess, we would say that part of that is due to marketing.

Can you walk into your local Best Buy and pick up Let's Yoga? Can you order it from Amazon? Sure. But how many people know it exists ... and of those few, how many might actually buy a copy? Let's assume that most gamers don't have the benefit of the DS Fanboy yogathon (http://dsfanboy.com/tag/yogathon) to let them know that this training game (like another we checked out (http://dsfanboy.com/tag/week-of-french)) may actually be worth their while. Without that knowledge, how many gamers might show any interest in such a title? Probably not very many, even among those actually fascinated by yoga.

Gallery: Let's Yoga (http://www.dsfanboy.com/photos/lets-yoga/)
http://www.blogsmithmedia.com/www.dsfanboy.com/media/2008/05/ly-box-comp-lg_thumbnail.jpg (http://www.dsfanboy.com/photos/lets-yoga/792659/)http://www.blogsmithmedia.com/www.dsfanboy.com/media/2008/05/ly05ft013ak_thumbnail.jpg (http://www.dsfanboy.com/photos/lets-yoga/788295/)http://www.blogsmithmedia.com/www.dsfanboy.com/media/2008/05/ly05ft011ak_thumbnail.jpg (http://www.dsfanboy.com/photos/lets-yoga/788294/)http://www.blogsmithmedia.com/www.dsfanboy.com/media/2008/05/ly05ft015ak_thumbnail.jpg (http://www.dsfanboy.com/photos/lets-yoga/788293/)http://www.blogsmithmedia.com/www.dsfanboy.com/media/2008/05/ly05ft014ak_thumbnail.jpg (http://www.dsfanboy.com/photos/lets-yoga/788292/)

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