View Full Version : Boxart battle: Air Traffic Chaos U.S. vs. Japan

May 15th, 2008, 21:30
Filed under: News (http://www.dsfanboy.com/category/news/)

http://www.blogsmithmedia.com/www.dsfanboy.com/media/2008/05/atcbattle051508.jpg (http://www.amazon.com/Majesco-1542-Air-Traffic-Chaos/dp/B0017MIL6K/ref=pd_bbs_sr_1?ie=UTF8&s=videogames&qid=1210868222&sr=8-1)

We happened across the American boxart (http://www.amazon.com/Majesco-1542-Air-Traffic-Chaos/dp/B0017MIL6K/ref=pd_bbs_sr_1?ie=UTF8&s=videogames&qid=1210864345&sr=8-1) for Air Traffic Chaos (http://www.dsfanboy.com/2008/04/21/new-screens-help-make-sense-of-air-traffic-chaos/), and we couldn't help but notice the speech bubble. "I am an air traffic controller!" the character (who looks a lot like one of those "premium" (pay) emoticons, whose pop-up ads we see occasionally) exclaims, confirming the theory that a game called Air Traffic Chaos is about air traffic control. What we thought at first to be simply a banal explanation of the game is a little more: we remembered that the Japanese name of the same game was Boku wa Kuukou Kanseikan DS (http://www.amazon.co.jp/%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%81%E3%8 3%A3%E3%83%8D%E3%83%AB%E3%83%BB%E3%83%9B%E3%83%AD% E3%83%B3-13305941-%E3%81%BC%E3%81%8F%E3%81%AF%E8%88%AA%E7%A9%BA%E7%A E%A1%E5%88%B6%E5%AE%98DS-%E7%89%B9%E5%85%B8-%E3%82%B5%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A9%E3%8 2%A4%E3%83%88%E3%82%AD%E3%83%BC%E3%83%9B%E3%83%AB% E3%83%80%E3%83%BC%E4%BB%98%E3%81%8D/dp/B000KN227G/ref=sr_1_2?ie=UTF8&s=videogames&qid=1210865187&sr=1-2), which translates to ... "I Am an Air Traffic Controller DS." We don't understand why the Japanese title had to be plastered across the box like that, but at least it seems slightly less random.

Speaking of that Japanese boxart, it's interesting to see the differences in marketing strategy evident from the contrast between the two. Majesco's box is very kid-friendly and cartoony, suggesting a casual, simplistic experience. But the Japanese box is all business: stock photos of airplanes and air traffic controllers hard at work, with a text bar at the bottom stating "You also become an air traffic controller on the DS!" It looks more like a training game than anything.

Taxi past the post break for larger images of both boxarts, as well as a couple of examples of what other boxes would look like with the Air Traffic Chaos exposition.Continue reading Boxart battle: Air Traffic Chaos U.S. vs. Japan (http://www.dsfanboy.com/2008/05/15/boxart-battle-air-traffic-chaos-u-s-vs-japan/)

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