wraggster
September 18th, 2009, 14:58
What's wrong with Nokia in the US? Why does a company with around 40 per cent of the market elsewhere in the world struggle so hopelessly in the home of capitalism?
The market analyst Frost & Sullivan has its ideas, which it outlined in an essay entitled 'What Nokia Should Do', penned by the firm's mobile and wireless VP J. Gerry Purdy.
He blamed Nokia's poor performance in the US market on design principles. he said:
"Nokia phones all use the same font on the display – the same font used in marketing literature. I don’t know why but the font is not attractive to many people in the US. It gives you an uncomfortable feel when you look at it without necessarily knowing why.
"The Symbian OS, while very good technically, has a user interface style that seems foreign to those in the US. Its core design principles have a look and feel that is different from the iPhone, BlackBerry, Palm WebOS and Android environments."
Purdy's article was then posted to the MoMo industry group, where it was picked apart by various MoMo members including Simon Rockman, the former Sony Ericsson and Moto man turned industry consultant.
He retorted: "Nokia is the only major handset manufacturer that doesn't drop its pants in price negotiations with the US carriers. That's the real story behind their market share. They keep their prices up in Europe because is there is consumer pull. The strategy fails in the US because the consumer has so little choice."
It's a fascinating debate on the cultural and economic differences between the US and Europe,
http://www.mobile-ent.biz/news/34408/Should-Nokia-buy-Palm-The-debate-rumbles-on
The market analyst Frost & Sullivan has its ideas, which it outlined in an essay entitled 'What Nokia Should Do', penned by the firm's mobile and wireless VP J. Gerry Purdy.
He blamed Nokia's poor performance in the US market on design principles. he said:
"Nokia phones all use the same font on the display – the same font used in marketing literature. I don’t know why but the font is not attractive to many people in the US. It gives you an uncomfortable feel when you look at it without necessarily knowing why.
"The Symbian OS, while very good technically, has a user interface style that seems foreign to those in the US. Its core design principles have a look and feel that is different from the iPhone, BlackBerry, Palm WebOS and Android environments."
Purdy's article was then posted to the MoMo industry group, where it was picked apart by various MoMo members including Simon Rockman, the former Sony Ericsson and Moto man turned industry consultant.
He retorted: "Nokia is the only major handset manufacturer that doesn't drop its pants in price negotiations with the US carriers. That's the real story behind their market share. They keep their prices up in Europe because is there is consumer pull. The strategy fails in the US because the consumer has so little choice."
It's a fascinating debate on the cultural and economic differences between the US and Europe,
http://www.mobile-ent.biz/news/34408/Should-Nokia-buy-Palm-The-debate-rumbles-on