allaboutsymbian
January 25th, 2010, 13:05
http://www.blogcdn.com/www.engadget.com/media/2010/01/pinkturtlemain230.jpgFew reporting on Microsoft are as plugged in to the day-to-day happenings in Redmond as Mary Jo Foley. So much so that she's apt to write an entire column (or two) about internal Microsoft reorganizations -- moves that can be telling from a company attempting to seamlessly integrate (http://www.engadget.com/2010/01/11/microsofts-bach-says-there-are-other-places-where-zune-logical/) its Zune, Xbox, Media Center, and Windows Mobile products, services, and experiences. While you might find it interesting that Enrique Rodriguez (http://www.engadget.com/2009/02/13/microsoft-readies-zune-service-for-non-zune-devices/) has left the company in the latest shakeup to hit MS' Entertainment and Devices unit, the following sentence presented as fact is what caught our attention:
"Pink is the codename for both the set of premium mobile services and one or more Windows Mobile phones aimed at the teen/twenty-something market."
Of course, what she's referring to is the infamous Project Pink (http://www.engadget.com/tag/project%20pink), the mystery whatsit said to be emanating (http://www.engadget.com/2010/01/20/microsofts-twitter-chatter-suggests-danger-is-up-to-something/) from the Microsoft Premium Mobile eXperiences (PMX) group built around the people and technologies nabbed after the Danger acquisition. We're also intrigued by the discussion of Pink in a separate breath from the consumer build of Windows Mobile 7 (http://www.engadget.com/2010/01/18/windows-mobile-7-megarumor-lg-apollo-and-htc-obsession-running/). This makes us wonder if Microsoft is working on a three-pronged strategy that will result in targetted Windows Mobile 7 business and consumer devices as well as Pink phones specifically aimed at teens and twenty-somethings. Mary Jo Foley speculates that the Pink devices might be the first to run Microsoft's new premium Pink services but still be WinMo 6.x based -- if true then we could see a launch this quarter, no need to wait for Windows Mobile 7 which isn't expected until the end of the year (http://www.engadget.com/2010/01/22/windows-mobile-7-rumors-coalesce-around-q4-launch-mwc-announcem/). How many days until Mobile World Congress (http://www.engadget.com/2010/01/22/windows-mobile-7-rumors-coalesce-around-q4-launch-mwc-announcem/) again?
[Thanks, Pratik]Microsoft Pink targeting teens and twenty-somethings, devices launching in Spring? (http://www.engadget.com/2010/01/25/microsoft-pink-targeting-teens-and-twenty-somethings-devices-la/) originally appeared on Engadget (http://www.engadget.com) on Mon, 25 Jan 2010 07:50:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.engadget.com/2010/01/25/microsoft-pink-targeting-teens-and-twenty-somethings-devices-la/) | http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gifMary Jo Foley (1) (http://blogs.zdnet.com/microsoft/?p=5023), Mary Jo Foley (2) (http://blogs.zdnet.com/microsoft/?p=5007&tag=col1;post-5007) | Email this (http://www.engadget.com/forward/19329972/) | Comments (http://www.engadget.com/2010/01/25/microsoft-pink-targeting-teens-and-twenty-somethings-devices-la/#comments)
More... (http://www.engadget.com/2010/01/25/microsoft-pink-targeting-teens-and-twenty-somethings-devices-la/)
"Pink is the codename for both the set of premium mobile services and one or more Windows Mobile phones aimed at the teen/twenty-something market."
Of course, what she's referring to is the infamous Project Pink (http://www.engadget.com/tag/project%20pink), the mystery whatsit said to be emanating (http://www.engadget.com/2010/01/20/microsofts-twitter-chatter-suggests-danger-is-up-to-something/) from the Microsoft Premium Mobile eXperiences (PMX) group built around the people and technologies nabbed after the Danger acquisition. We're also intrigued by the discussion of Pink in a separate breath from the consumer build of Windows Mobile 7 (http://www.engadget.com/2010/01/18/windows-mobile-7-megarumor-lg-apollo-and-htc-obsession-running/). This makes us wonder if Microsoft is working on a three-pronged strategy that will result in targetted Windows Mobile 7 business and consumer devices as well as Pink phones specifically aimed at teens and twenty-somethings. Mary Jo Foley speculates that the Pink devices might be the first to run Microsoft's new premium Pink services but still be WinMo 6.x based -- if true then we could see a launch this quarter, no need to wait for Windows Mobile 7 which isn't expected until the end of the year (http://www.engadget.com/2010/01/22/windows-mobile-7-rumors-coalesce-around-q4-launch-mwc-announcem/). How many days until Mobile World Congress (http://www.engadget.com/2010/01/22/windows-mobile-7-rumors-coalesce-around-q4-launch-mwc-announcem/) again?
[Thanks, Pratik]Microsoft Pink targeting teens and twenty-somethings, devices launching in Spring? (http://www.engadget.com/2010/01/25/microsoft-pink-targeting-teens-and-twenty-somethings-devices-la/) originally appeared on Engadget (http://www.engadget.com) on Mon, 25 Jan 2010 07:50:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.engadget.com/2010/01/25/microsoft-pink-targeting-teens-and-twenty-somethings-devices-la/) | http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gifMary Jo Foley (1) (http://blogs.zdnet.com/microsoft/?p=5023), Mary Jo Foley (2) (http://blogs.zdnet.com/microsoft/?p=5007&tag=col1;post-5007) | Email this (http://www.engadget.com/forward/19329972/) | Comments (http://www.engadget.com/2010/01/25/microsoft-pink-targeting-teens-and-twenty-somethings-devices-la/#comments)
More... (http://www.engadget.com/2010/01/25/microsoft-pink-targeting-teens-and-twenty-somethings-devices-la/)