indiegames
January 26th, 2010, 15:20
Adidas, after apparently losing its mind, decided to add a bit of augmented reality (http://kotaku.com/tag/augmentedreality/) to a new line of their shoes.
The AR Game Pack is a set of five shoes that will each have an AR code printed on the tongue of the shoe. When you remove your shoe and hold the tongue up to a web camera it will grant you access to a "virtual version of the adidas Originals Neighborhood."
The AR shoes hit the U.S. on Feb. 15. Each month between February and April will see the launch of a new interactive game in the neighborhood. Oh, I forgot to mention, according to adidas "your shoe will be the game controller."
Worst. Idea. Ever.
[Sponsored]
NEC (http://ads.pheedo.com/feeds/ht.php?t=c&i=b5deab338ccb0e5dd29a53e550cec8da&p=1)
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More... (http://feeds.gawker.com/~r/kotaku/full/~3/6Bw6EkdRUlY/get-your-game-on-when-you-put-your-shoes-on)
The AR Game Pack is a set of five shoes that will each have an AR code printed on the tongue of the shoe. When you remove your shoe and hold the tongue up to a web camera it will grant you access to a "virtual version of the adidas Originals Neighborhood."
The AR shoes hit the U.S. on Feb. 15. Each month between February and April will see the launch of a new interactive game in the neighborhood. Oh, I forgot to mention, according to adidas "your shoe will be the game controller."
Worst. Idea. Ever.
[Sponsored]
NEC (http://ads.pheedo.com/feeds/ht.php?t=c&i=b5deab338ccb0e5dd29a53e550cec8da&p=1)
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Ads by Pheedo (http://www.pheedo.com/) http://ads.pheedo.com/feeds/ht.php?t=v&i=b5deab338ccb0e5dd29a53e550cec8da&p=1 http://a.rfihub.com/eus.gif?eui=2226
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More... (http://feeds.gawker.com/~r/kotaku/full/~3/6Bw6EkdRUlY/get-your-game-on-when-you-put-your-shoes-on)