PDA

View Full Version : Ultima Returns! Now For The Bad News... [Ea]



indiegames
January 27th, 2010, 09:50
http://cache.gawker.com/assets/images/9/2010/01/500x_lordsultima.jpg (http://cache.gawker.com/assets/images/9/2010/01/lordsultima.jpg)Not content with kicking sand in the face of Wing Commander fans with the dreadful Wing Commander Arena (http://kotaku.com/283899/wing-commander-tourney), EA is now turning its attention towards bringing us a new game based on the Ultima franchise.
Look, EA, when I said I'd like a new Ultima game (http://kotaku.com/5454376/which-ea-games-can-we-expect-to-see-on-apples-tablet), I meant a new Ultima game. Not...this.
Meet Lord of Ultima (http://kotaku.com/tag/lordofultima/), a "game where you build your own unique city and play with thousands of other players". It's been developed by Phenomic, the team behind Battleforge, and while I have no idea how it plays (the beta servers are currently full), I know one thing.
EA needs to stop this.
Ultima is not a house-hold name. It's well-known in PC circles, yes, but as a role-playing game. So why dig it up only to completely misuse it? It is, like Wing Commander, a nostalgic indulgence. People remember the series for what it was, and for what it did around the time of its release.
Lords of Ultima could be great, I don't know, I haven't played it. But I know that, as an Ultima fan - surely the type of person EA is trying to appeal to by using the brand name - I don't much care for the way a cherished brand is being plastered over something completely unrelated.
[Lords of Ultima (https://www.lordofultima.com/en#)]


http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CEJp0cxXSIM:3rpB3X-lf30:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CEJp0cxXSIM:3rpB3X-lf30:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=CEJp0cxXSIM:3rpB3X-lf30:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CEJp0cxXSIM:3rpB3X-lf30:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=CEJp0cxXSIM:3rpB3X-lf30:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CEJp0cxXSIM:3rpB3X-lf30:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/CEJp0cxXSIM

More... (http://feeds.gawker.com/~r/kotaku/full/~3/CEJp0cxXSIM/ultima-returns-now-for-the-bad-news)