PDA

View Full Version : Apple Before a Launch: "It Can Be a Little Frightening" [Apple]



retroremakes
January 27th, 2010, 14:40
Turns out, Apple's veil of secrecy applies internally, as well. Former engineer Edward Eigerman spoke with Bloomberg News this morning about the atmosphere at the company before a major product launch—turns out, it's not all wine and roses.
Eigerman has a unique perspective on the extreme lengths (http://gizmodo.com/5427058/apple-gestapo-how-apple-hunts-down-leaks) Apple goes through to prevent leaks, having been fired for accidentally slipping software to a client a week early.
The upside is that only a very few people in Cupertino know what's actually going to be announced today, so they're as excited as the rest of us! The downside is that they're also likely in a debilitating paranoiac state. But, hey, you take the good with the bad, right? [
http://www.youtube.com/watch?v=1JXRy8hO8g0 via Cult of Mac (http://www.cultofmac.com/ex-apple-engineer-talks-about-what-it-is-like-internally-before-a-new-products-launch/27845?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+cultofmac%2FbFow+%28Cult+of+M ac%29) via 9to5 Mac (http://www.9to5mac.com/eigerman-apple-employee-5445645?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+9To5Mac-MacAllDay+%289+to+5+Mac+-+Apple+Intelligence%29)]


http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/gizmodo/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ex-6qOUF-D0:oJ5yyvoReDM:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/gizmodo/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ex-6qOUF-D0:oJ5yyvoReDM:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/gizmodo/full?i=ex-6qOUF-D0:oJ5yyvoReDM:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ex-6qOUF-D0:oJ5yyvoReDM:D7DqB2pKExk) http://feeds.feedburner.com/~ff/gizmodo/full?i=ex-6qOUF-D0:oJ5yyvoReDM:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ex-6qOUF-D0:oJ5yyvoReDM:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/gizmodo/full/~4/ex-6qOUF-D0

More... (http://feeds.gawker.com/~r/gizmodo/full/~3/ex-6qOUF-D0/apple-before-a-launch-it-can-be-a-little-frightening)