wraggster
July 29th, 2006, 11:04
Memory technology developer Rambus Inc. hopes the widely-anticipated graphics performance of the upcoming PlayStation 3 (PS3) games console will push PC makers to adopt the company's technology, Rambus CEO (Chief Executive Officer) Harold Hughes said in an interview last week.
The PS3 will go on sale next year and is widely expected to set a new standard in gaming graphics. The PS3's ability to render realistic images will raise peoples' expectations of their PCs, and vendors will have to respond by boosting PC graphics performance, Hughes predicted.
"That's where the next generation of PCs will go," he said.
New processors by Intel Corp. and Advanced Micro Devices Inc. will help deliver this performance but memory will need to match the faster processors and that's where Rambus comes in with its XDR technology, said Hughes.
The PS3 will go on sale next year and is widely expected to set a new standard in gaming graphics. The PS3's ability to render realistic images will raise peoples' expectations of their PCs, and vendors will have to respond by boosting PC graphics performance, Hughes predicted.
"That's where the next generation of PCs will go," he said.
New processors by Intel Corp. and Advanced Micro Devices Inc. will help deliver this performance but memory will need to match the faster processors and that's where Rambus comes in with its XDR technology, said Hughes.