wraggster
May 11th, 2010, 18:26
The gaming accessories market expects a surge in peripheral sales when Project Natal and PlayStation Move hit store shelves.
MCV quizzed 15 manufacturers – all of which are preparing their own products to accompany the motion tech.
Mad Catz Europe’s general manager Brian Anderson said: “We’re enormously excited about the launch of Natal and Move and are convinced that it will stimulate sales for the entire industry over the crucial holiday period.
“When Wii Fit launched, the public embraced the product and uptake was akin to an entirely new platform. We were first to market with a full range of Wii Fit accessories and we’re approaching Move and Natal in the same way, as an opportunity to support and innovate where we can.”
A spokesperson for Hubb Accessories added: “Our product line up is already well underway for the launch later this year and we are looking forward to presenting this to our retail partners soon.”
Jenz Lawrenz, product manager at Snakebyte said: “We have been the world’s first to release a third party Wii remote with success, and we’ll try to repeat that with our own version of PlayStation Move.”
Some peripheral specialists believe the add-ons will mark the end of ‘gimmick’ accessories.
Antigrav’s Robert Orchard said: “We are conscious that consumers of Natal and Move will not only be a lot more technologically savvy, but they will also have a keen eye for design as well as functionality.
Exspect’s video game product manager William Slater added: “More innovative products will keep the market strong and hopefully move gamers away from the gimmick image of motion-based gameplay into more realistic and thrilling experiences.”
Both Project Natal and PlayStation Move will be released later this year.
http://www.mcvuk.com/news/38933/Perips-firms-expect-Natal-and-Move-boom
MCV quizzed 15 manufacturers – all of which are preparing their own products to accompany the motion tech.
Mad Catz Europe’s general manager Brian Anderson said: “We’re enormously excited about the launch of Natal and Move and are convinced that it will stimulate sales for the entire industry over the crucial holiday period.
“When Wii Fit launched, the public embraced the product and uptake was akin to an entirely new platform. We were first to market with a full range of Wii Fit accessories and we’re approaching Move and Natal in the same way, as an opportunity to support and innovate where we can.”
A spokesperson for Hubb Accessories added: “Our product line up is already well underway for the launch later this year and we are looking forward to presenting this to our retail partners soon.”
Jenz Lawrenz, product manager at Snakebyte said: “We have been the world’s first to release a third party Wii remote with success, and we’ll try to repeat that with our own version of PlayStation Move.”
Some peripheral specialists believe the add-ons will mark the end of ‘gimmick’ accessories.
Antigrav’s Robert Orchard said: “We are conscious that consumers of Natal and Move will not only be a lot more technologically savvy, but they will also have a keen eye for design as well as functionality.
Exspect’s video game product manager William Slater added: “More innovative products will keep the market strong and hopefully move gamers away from the gimmick image of motion-based gameplay into more realistic and thrilling experiences.”
Both Project Natal and PlayStation Move will be released later this year.
http://www.mcvuk.com/news/38933/Perips-firms-expect-Natal-and-Move-boom