View Full Version : THQ Slowing Down UFC Releases

August 10th, 2010, 09:58
THQ has said its UFC Undisputed fighter series may see longer development cycles going forward as the publisher hopes to find ways to innovate the franchise and boost sales.

President and CEO Brian Farrell noted on the company's Q1 2010 fiscal earnings call this afternoon the UFC series may no longer be released annually and could receive up to an additional six months of development time between titles.

"We're considering a longer development cycle; 15 to 21 months between releases rather than annually," Farrell said. "We're not announcing anything; we're looking at all of our options and working with the UFC to make sure we're aligned with their plans as well."

Farrell later confirmed there will be another UFC Undisputed title released next year but would not provide a release window for the game. He also said he still sees strong growth opportunities for the franchise.

THQ said it shipped 2.7 million copies of UFC Undisputed 2010 during its first quarter, a dip from the 2.9 million of 2009's title it shipped during the same period last year.