View Full Version : Riccitiello hails BF/COD "battle of the titans"

April 8th, 2011, 00:51
Electronic Arts CEO John Riccitiello is anticipating that the head-to-head at the end of this year between Battlefield 3.0 and the next Call of Duty title will be a "battle of the titans" that could see as much as $200 million spent in marketing alone.
Speaking at the Ad Age Digital Conference (http://adage.com/article/special-report-digital-conference/ea-ceo-riccitiello-gaming-mass-media/226832/) in New York, Riccitiello admitted that rival publisher Activision Blizzard currently held the number one spot in the first-person shooter market, but claimed that the latest Battlefield game was designed to "take [Call of Duty] down".
"This November we're launching Battlefield 3," he said. "It's going up against the next Call of Duty, which is presently the number one game in the game industry. It's a game that did $400 million in revenue on day one.
"This game is designed to take that game down. If you're looking for a battle of the titans, a Red Sox versus Yankees, if you're trying to understand if it's Microsoft versus Google and what the tip-off point is for this holiday season - this is it.
"There'll be a couple of hundred million dollars of marketing between these two products going head-to-head; similar designs, we think we've got the better product. It's going to be a blast."
In-game footage for Battlefield 3.0 was recently released (http://www.eurogamer.net/videos/new-battlefield-3-footage-blasts-in), showing off the title's new Frostbite 2 technology. No details on plans for this year's Call of Duty have yet been revealed.