wraggster
September 8th, 2011, 22:44
Around 1.25m consumers have put down pre-orders for EA’s upcoming FPS Battlefield 3, says CFO Eric Brown.
He announced the milestone at the Citi 2011 Tech Conference yesterday, reports Gamasutra. (http://www.gamasutra.com/view/news/37082/EA_Battlefield_3_Preorders_Stand_At_125M_Star_Wars _Still_Aiming_For_Q4.php)
"To date we have about 1.25m pre-orders on Battlefield 3, so it's still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to pre-orders in the same number of weeks until release,” Brown said. “So it's doing very well.”
It wasn’t clear whether this figure is retail-only but it’s likely to include pre-order numbers from EA’s Origin download service as well as High Street stores.
Brown also revealed that Battlefield 3 has a larger marketing spend than PC MMO The Old Republic.
"It's going to be a different spend curve," he added. "We have a pretty extensive campaign planned for Battlefield 3. We have the advantage of a two-and-a-half week early launch window versus our competitor and we intend to use that."
In the UK, EA’s Battlefield 3 hits shelves on October 28th while its Activision rival Call of Duty: Modern Warfare 3 will be released on November 8th. In the US, Battlefield 3 arrives on October 25th.
http://www.mcvuk.com/news/read/battlefield-3-tops-1-25m-pre-orders/084397
He announced the milestone at the Citi 2011 Tech Conference yesterday, reports Gamasutra. (http://www.gamasutra.com/view/news/37082/EA_Battlefield_3_Preorders_Stand_At_125M_Star_Wars _Still_Aiming_For_Q4.php)
"To date we have about 1.25m pre-orders on Battlefield 3, so it's still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to pre-orders in the same number of weeks until release,” Brown said. “So it's doing very well.”
It wasn’t clear whether this figure is retail-only but it’s likely to include pre-order numbers from EA’s Origin download service as well as High Street stores.
Brown also revealed that Battlefield 3 has a larger marketing spend than PC MMO The Old Republic.
"It's going to be a different spend curve," he added. "We have a pretty extensive campaign planned for Battlefield 3. We have the advantage of a two-and-a-half week early launch window versus our competitor and we intend to use that."
In the UK, EA’s Battlefield 3 hits shelves on October 28th while its Activision rival Call of Duty: Modern Warfare 3 will be released on November 8th. In the US, Battlefield 3 arrives on October 25th.
http://www.mcvuk.com/news/read/battlefield-3-tops-1-25m-pre-orders/084397