49% of gamers don't buy DLC - report

[wraggster]

49 per cent of HD console owners have not purchased DLC content in the past 12 months, so says a new report from entertainment research outfit EEDAR.
According to its data, gathered from "a variety of sources", that compares to 60 per cent in 2010 and 66 per cent in 2009.
Its additional survey, which polled 3500 participants, suggests the following reasons that gamers choose not to buy game add-ons:

Privacy: 47 per cent
No return policy: 38 per cent
Too expensive: 32 per cent
Enough free DLC: 24 per cent
No demo: 24 per cent
No reviews: 21 per cent
None for interested games: 20 per cent
Not adequate description: 20 per cent
Not enough gameplay: 18 per cent
Only online multiplayer available: 18 per cent
Only single player available: 15 per cent
Process takes too long: 15 per cent
Complicated storefront: 15 per cent
Not released when wanted: 12 per cent
Not high enough quality: 11 per cent
EEDAR reckons that DLC will generate over $875 million in North America in 2011, a figure that should top $1 billion in 2012.

http://www.eurogamer.net/articles/2011-10-19-49-percent-of-gamers-dont-buy-dlc-report