wraggster
January 18th, 2012, 23:01
Investment could define CEO John Riccitiello's tenure, says analyst
We’ll never know exactly how much EA spent on bankrolling BioWare’s first MMO Star Wars: The Old Republic, but one analyst reckons the total figure could be close to half a billion dollars.
“I think it’s safe to say that the total all-in investment in Star Wars is probably approaching half a billion dollars,” Cowen & Co analyst Doug Creutz told MarketWatch.
“EA has minimised its risks as much as it can on this bet, but it’s still a risky bet. To the extent that any one game defines his (John Riccitiello) tenure, it’s going to be how ‘Star Wars’ performs.”
http://www.develop-online.net/news/39531/EA-probably-spent-05bn-on-Old-Republic
We’ll never know exactly how much EA spent on bankrolling BioWare’s first MMO Star Wars: The Old Republic, but one analyst reckons the total figure could be close to half a billion dollars.
“I think it’s safe to say that the total all-in investment in Star Wars is probably approaching half a billion dollars,” Cowen & Co analyst Doug Creutz told MarketWatch.
“EA has minimised its risks as much as it can on this bet, but it’s still a risky bet. To the extent that any one game defines his (John Riccitiello) tenure, it’s going to be how ‘Star Wars’ performs.”
http://www.develop-online.net/news/39531/EA-probably-spent-05bn-on-Old-Republic