wraggster
February 4th, 2012, 22:08
The seemingly inevitable arrival of next-generation consoles from Sony and Microsoft represents a "tremendous opportunity" for publishers such as troubled THQ, the firm's said.
http://cdn.medialib.computerandvideogames.com/screens/screenshot_276877_thumb_wide300.jpg (http://www.computerandvideogames.com/viewer.php?mode=article&id=276877)Speaking to investors following the announcement of a £35m net loss in Q3 (http://www.computerandvideogames.com/334440/thq-reports-pound35m-loss-kills-udraw/), THQ CEO Brian Farrell claimed that a new console cycle represents both a risk and opportunity to "transform" the company."I agree that as we approach a potential new console cycle it does introduce an element of risk. Another way to think about that is it does present a tremendous amount of opportunity," he said.
"The best time to establish new IP is near the beginning of a new cycle and we think that can provide a tremendous opportunity for the transformation of THQ."
The publisher, which yesterday announced the loss of 240 jobs (http://www.computerandvideogames.com/334234/thq-to-cut-240-jobs-ceo-takes-50-pay-cut/), reported better than expected performances from core games, offset by poor results for the uDraw.
http://www.computerandvideogames.com/334442/xbox-720-ps4-represent-tremendous-opportunity-claims-thq/
http://cdn.medialib.computerandvideogames.com/screens/screenshot_276877_thumb_wide300.jpg (http://www.computerandvideogames.com/viewer.php?mode=article&id=276877)Speaking to investors following the announcement of a £35m net loss in Q3 (http://www.computerandvideogames.com/334440/thq-reports-pound35m-loss-kills-udraw/), THQ CEO Brian Farrell claimed that a new console cycle represents both a risk and opportunity to "transform" the company."I agree that as we approach a potential new console cycle it does introduce an element of risk. Another way to think about that is it does present a tremendous amount of opportunity," he said.
"The best time to establish new IP is near the beginning of a new cycle and we think that can provide a tremendous opportunity for the transformation of THQ."
The publisher, which yesterday announced the loss of 240 jobs (http://www.computerandvideogames.com/334234/thq-to-cut-240-jobs-ceo-takes-50-pay-cut/), reported better than expected performances from core games, offset by poor results for the uDraw.
http://www.computerandvideogames.com/334442/xbox-720-ps4-represent-tremendous-opportunity-claims-thq/