wraggster
March 15th, 2012, 00:30
Electronic Arts gave "extra support" to UK retailer HMV for the launch of Mass Effect 3 (http://www.edge-online.com/filter/all/tags/1057) last week, according to reports.
Retail Week (via MCV) claims that EA gave HMV a boost afterGame Group chose not to stock Mass Effect 3 (http://www.edge-online.com/news/game-group-loses-ea-support) because the publisher refused to relax its credit terms.
The strategy appears to have worked for EA - despite HMV's own financial woes - with Mass Effect 3 entering the UK chart at number one (http://www.edge-online.com/news/mass-effect-3-tops-uk-chart) on Monday, outselling the combined launch-week sales of the first two games in the series.
It's also vindication for John Riccitiello, the EA CEO who last weektold investors (http://www.edge-online.com/news/mass-effect-3-tops-uk-chart): "If a particular retailer is gone, other retailers will absorb the business… If one goes away, the other guys pick up the slack."
http://www.edge-online.com/news/ea-gave-extra-support-hmv-mass-effect-3
Retail Week (via MCV) claims that EA gave HMV a boost afterGame Group chose not to stock Mass Effect 3 (http://www.edge-online.com/news/game-group-loses-ea-support) because the publisher refused to relax its credit terms.
The strategy appears to have worked for EA - despite HMV's own financial woes - with Mass Effect 3 entering the UK chart at number one (http://www.edge-online.com/news/mass-effect-3-tops-uk-chart) on Monday, outselling the combined launch-week sales of the first two games in the series.
It's also vindication for John Riccitiello, the EA CEO who last weektold investors (http://www.edge-online.com/news/mass-effect-3-tops-uk-chart): "If a particular retailer is gone, other retailers will absorb the business… If one goes away, the other guys pick up the slack."
http://www.edge-online.com/news/ea-gave-extra-support-hmv-mass-effect-3