Lovefilm introduces HD streaming in the UK and Germany

[wraggster]

http://www.blogcdn.com/www.engadget.com/media/2012/05/lovefilmhdis-here1.jpg (http://www.engadget.com/2012/05/31/lovefilm-introduces-hd-streaming/)Lovefilm (http://www.engadget.com/tag/lovefilm) certainly seems to be on the charm offensive to secure those movie viewing eyes. Yesterday it was the announcement of an exclusive deal with NBCUniversal (http://www.engadget.com/2012/05/30/lovefilm-digital-deal-with-nbcuniversal/), and today it's HD streaming for its "Instant" service. Subscribers in the UK and Germany can suck up full 1080p content when viewing on a Mac or PC, and 720p when watching via Xbox 360 or Smart TV (UK only) at no extra cost. The HD library is rolling out now, and currently includes only a selection of films and TV shows, but is set to expand over the coming months. So if you're a paid up member, you can start browsing the library today, and hunt out those HD badges.

http://www.engadget.com/2012/05/31/lovefilm-introduces-hd-streaming/