wraggster
June 2nd, 2012, 21:31
The 50,000 consumer strong survey from the Interactive Advertising Bureau Europe shows internet use is now commonplace across desktops, mobiles, tablets and consoles.
In fact, 37 per cent of Europeans use all these devices – and not just a PC - to browse the web.
That said, desktop is still the dominant web source, securing 65 per cent – 426.9 million users – though mobile also achieved promising results with 21 per cent – 139.2 million users.
Age and location is a contributing factor for the device choice, with desktop use pocketing 89 per cent of Norwegians and Swedes, most used by 25-44 year-olds with 44 per cent.
Meanwhile, 16-24 year-olds are the most likely to use the mobile web with 30 per cent, and more than 40 per cent of Brits use the platform.
http://www.mobile-ent.biz/news/read/more-than-a-third-of-europeans-access-the-web-via-multiple-devices/018202
In fact, 37 per cent of Europeans use all these devices – and not just a PC - to browse the web.
That said, desktop is still the dominant web source, securing 65 per cent – 426.9 million users – though mobile also achieved promising results with 21 per cent – 139.2 million users.
Age and location is a contributing factor for the device choice, with desktop use pocketing 89 per cent of Norwegians and Swedes, most used by 25-44 year-olds with 44 per cent.
Meanwhile, 16-24 year-olds are the most likely to use the mobile web with 30 per cent, and more than 40 per cent of Brits use the platform.
http://www.mobile-ent.biz/news/read/more-than-a-third-of-europeans-access-the-web-via-multiple-devices/018202