wraggster
August 20th, 2012, 18:37
Digital bookstore and tablet-based invasion will mark the first launch outside of the States.
Barnes & Noble and Amazon have been battling each other in the congested e-reader and tablet spaces for some time, which are respectively dominated by the latter's Kindle and Apple's iPad.
However, B&N has shifted its marketing vehicle up another gear, following last week's Nook price slash (http://www.mobile-ent.biz/news/read/nook-prices-are-slashed/018994) with a UK-based Nook launch – the firm's first foray into international waters.
The retailer will introduce an online store in October, selling the Nook Simple Touch and Nook Simple Touch with GlowLight (http://www.mobile-ent.biz/news/read/new-nook-e-reader-glows-in-the-dark/017726) e-readers at launch. It will also feature the digital e-book store too.
Interestingly, a number 'leading retailers' will also stock the Nook products in both online and physical stores, while partnership specifics and price details will follow.
William J. Lynch, CEO, Barnes & Noble, said: "We’re confident our award-winning technology, combined with our expansive content – including books, children’s books, magazines, apps, movies and more – will bring UK customers the option they’ve been waiting for."
http://www.mobile-ent.biz/news/read/barnes-noble-is-bringing-nook-devices-to-the-uk-in-october/019090
Barnes & Noble and Amazon have been battling each other in the congested e-reader and tablet spaces for some time, which are respectively dominated by the latter's Kindle and Apple's iPad.
However, B&N has shifted its marketing vehicle up another gear, following last week's Nook price slash (http://www.mobile-ent.biz/news/read/nook-prices-are-slashed/018994) with a UK-based Nook launch – the firm's first foray into international waters.
The retailer will introduce an online store in October, selling the Nook Simple Touch and Nook Simple Touch with GlowLight (http://www.mobile-ent.biz/news/read/new-nook-e-reader-glows-in-the-dark/017726) e-readers at launch. It will also feature the digital e-book store too.
Interestingly, a number 'leading retailers' will also stock the Nook products in both online and physical stores, while partnership specifics and price details will follow.
William J. Lynch, CEO, Barnes & Noble, said: "We’re confident our award-winning technology, combined with our expansive content – including books, children’s books, magazines, apps, movies and more – will bring UK customers the option they’ve been waiting for."
http://www.mobile-ent.biz/news/read/barnes-noble-is-bringing-nook-devices-to-the-uk-in-october/019090