wraggster
October 30th, 2012, 22:36
Free-to-play mech combat title Hawken has received an additional $18m in funding ahead of its December launch.
VentureBeat (http://venturebeat.com/2012/10/29/hawken-publisher-meteor-entertainment-raises-18m-as-big-launch-draws-near/) reports publisher Meteor Entertainment has brought in the sizable amount as part of its second round of fundraising, bringing the total to $28.5m raised thus far for the game.
Despite being an independent effort from relative newcomer Adhesive Games, the investment figure has reached AAA heights due to its sleek look, f2p monetization scheme, and (perhaps most interestingly) the opportunity for the game to disrupt the online gaming market.
“It’s clear from this investment that we do not believe the game industry as an investment category is going down,” said Nate Redmond of new investor Rustic Canyon Ventures.
“From watching disruption in multiple industries and seeing it come to games, that is appealing to me as an investor and a gamer. We see how quickly it is happening. The incumbents see it, but they can’t change quickly enough to capture it.”
"Our management team is full of gamers and we believe there is an opportunity to disrupt online gaming in China,” said Jay Chang, chief financial officer at Kong Zhong – another one of the project’s several new investors.
"We think Hawken has the potential to be even bigger than World of Tanks. The Chinese market is maturing and there are a lot of users for free-to-play games.”
http://www.mcvuk.com/news/read/meteor-gathers-another-18m-for-hawken/0105446
VentureBeat (http://venturebeat.com/2012/10/29/hawken-publisher-meteor-entertainment-raises-18m-as-big-launch-draws-near/) reports publisher Meteor Entertainment has brought in the sizable amount as part of its second round of fundraising, bringing the total to $28.5m raised thus far for the game.
Despite being an independent effort from relative newcomer Adhesive Games, the investment figure has reached AAA heights due to its sleek look, f2p monetization scheme, and (perhaps most interestingly) the opportunity for the game to disrupt the online gaming market.
“It’s clear from this investment that we do not believe the game industry as an investment category is going down,” said Nate Redmond of new investor Rustic Canyon Ventures.
“From watching disruption in multiple industries and seeing it come to games, that is appealing to me as an investor and a gamer. We see how quickly it is happening. The incumbents see it, but they can’t change quickly enough to capture it.”
"Our management team is full of gamers and we believe there is an opportunity to disrupt online gaming in China,” said Jay Chang, chief financial officer at Kong Zhong – another one of the project’s several new investors.
"We think Hawken has the potential to be even bigger than World of Tanks. The Chinese market is maturing and there are a lot of users for free-to-play games.”
http://www.mcvuk.com/news/read/meteor-gathers-another-18m-for-hawken/0105446