wraggster
October 16th, 2013, 12:05
Graphics cards vendor Nvidia doesn't need to lower prices across its range to compete with the new AMD R7/R9 graphics cards (http://www.pcr-online.biz/news/read/amd-announces-radeon-r9-and-r7-series-graphics-cards/032005), a senior industry source has told PCR.
Their views come after rumours around Nvidia possibly lowering the price of its high-end Titan graphics card (http://www.pcr-online.biz/news/read/nvidia-to-lower-price-of-gtx-titan-and-780-graphics-cards/032053) following the announcement of its upcoming rival AMD R9 290X.
"I thought Nvidia would lower its prices, but looking at the performance of [the other R7 and R9 cards], they don’t really have to," said the source.
"There isn't much performance gained in the new AMD cards, so I don’t think Nvidia will move - and if they do it won’t be by much."
However, our source also suggests that a price drop around the Titan could still be on the cards, and that Nvidia could launch a new Titan to better compete, following similar rumours earlier this year (http://www.bit-tech.net/news/hardware/2013/04/22/nvidia-titan-ii/).
"Of course, the 290X it not going to be a cheaper card, so if there’s any product movement [from Nvidia] it could be on the Titans or on the 780," the source added.
When asked whether the market needs a new Titan, the source replied: "[The PC gaming market is] always performance hungry.
"It’s not about the need for this - it’s all about the want."
http://www.pcr-online.biz/news/read/nvidia-doesn-t-need-to-lower-prices-to-compete-with-new-amd-r7-r9-cards/032189
Their views come after rumours around Nvidia possibly lowering the price of its high-end Titan graphics card (http://www.pcr-online.biz/news/read/nvidia-to-lower-price-of-gtx-titan-and-780-graphics-cards/032053) following the announcement of its upcoming rival AMD R9 290X.
"I thought Nvidia would lower its prices, but looking at the performance of [the other R7 and R9 cards], they don’t really have to," said the source.
"There isn't much performance gained in the new AMD cards, so I don’t think Nvidia will move - and if they do it won’t be by much."
However, our source also suggests that a price drop around the Titan could still be on the cards, and that Nvidia could launch a new Titan to better compete, following similar rumours earlier this year (http://www.bit-tech.net/news/hardware/2013/04/22/nvidia-titan-ii/).
"Of course, the 290X it not going to be a cheaper card, so if there’s any product movement [from Nvidia] it could be on the Titans or on the 780," the source added.
When asked whether the market needs a new Titan, the source replied: "[The PC gaming market is] always performance hungry.
"It’s not about the need for this - it’s all about the want."
http://www.pcr-online.biz/news/read/nvidia-doesn-t-need-to-lower-prices-to-compete-with-new-amd-r7-r9-cards/032189