Shrygue
September 24th, 2007, 19:27
via MCV (http://www.mcvuk.com/news/28346/Atari-gets-new-advertising-agency)
Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world.
According to Marketing Week, the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’.
It is unclear how the appointment affects DraftFCB, which currently handles the Atari account on a global basis.
Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world.
According to Marketing Week, the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’.
It is unclear how the appointment affects DraftFCB, which currently handles the Atari account on a global basis.