Shrygue
October 3rd, 2007, 19:23
via Games Industry (http://www.gamesindustry.biz/content_page.php?aid=29195)
K2 Network has announced an agreement to make PlaySpan its official in-game marketplace for virtual goods.
"A large segment of our gamers enjoy peer-to-peer commerce as a part of their game experience and we want to respond to our gamer's needs," said Joshua Hong, co-founder and CEO of K2 Network Inc.
The multi-year exclusive agreement across multiple titles makes PlaySpan the first publisher-sponsored marketplace. With K2 Network’s integration of the PlaySpan in-game client, K2 Network gamers will have the advantage of an open market for virtual goods within their online games.
"PlaySpan is leading the category with its in-game widget technology and peer-to-peer micro-transaction network which greatly enhances the game experience and we are excited to be one of the first to provide this truly integrated user experience," said Hong.
"We expect micro-transactions to emerge as a major revenue stream for online games and PlaySpan is clearly the pioneer in publisher-sponsored in-game commerce networks," added Wedbush Morgan Securities analyst Michael Pachter.
K2 Network has announced an agreement to make PlaySpan its official in-game marketplace for virtual goods.
"A large segment of our gamers enjoy peer-to-peer commerce as a part of their game experience and we want to respond to our gamer's needs," said Joshua Hong, co-founder and CEO of K2 Network Inc.
The multi-year exclusive agreement across multiple titles makes PlaySpan the first publisher-sponsored marketplace. With K2 Network’s integration of the PlaySpan in-game client, K2 Network gamers will have the advantage of an open market for virtual goods within their online games.
"PlaySpan is leading the category with its in-game widget technology and peer-to-peer micro-transaction network which greatly enhances the game experience and we are excited to be one of the first to provide this truly integrated user experience," said Hong.
"We expect micro-transactions to emerge as a major revenue stream for online games and PlaySpan is clearly the pioneer in publisher-sponsored in-game commerce networks," added Wedbush Morgan Securities analyst Michael Pachter.