View Full Version : With the Surface Pro, Microsoft Is Trying To Recreate the PC Market

May 22nd, 2014, 23:02
An opinion piece at ReadWriteWeb makes an interesting suggestion: Microsoft's efforts in the tablet market aren't aimed at competing with the iPad or any of the Android tablets, but rather inventing a new facet of the PC market one Microsoft alone is targeting (http://readwrite.com/2014/05/21/microsoft-surface-pro-market-strategy). Quoting: 'Microsoft wants everyone to think the Surface Pro 3 is a tablet, but its pricing gives the game away. Microsoft wants to recreate the lucrative PC market that made the company billions of dollars by repackaging a PC into tablet clothing and then hammering away at the Surface product line until everybody believes that PCs never really went anywhere, they just got a touchscreen and a cellular connection.' This is also supported by the lack of a smaller Surface tablet, which many analysts were predicting before this week's press conference. Microsoft is clearly not pursuing the tablet-for-everyone approach, but instead focusing on users who want productivity out of their mobile computing device (http://www.cnet.com/news/surface-pro-3-how-microsoft-wants-to-kill-off-the-pc/). The Surface Pros are expensive, but Microsoft is hoping people will balance that cost against the cost of a work laptop plus a personal tablet.