Wargaming.net: Publishers don't get free-to-play
'Too big, too slow' to spot the opportunities, says MMO maker
Traditional publisher don’t understand how to make a success of free-to-play games, says the developer behind MMO sensation World of Tanks.
Victor Kislyi, CEO of Wargaming.net, said publishers have been slow to react to change and grasp the opportunities of free-to-play in the online space.
“The truth is that none of the traditional retail publishers, even now, know how free-to-play works. They are big guys trying to do something like Company of Heroes Online, which went nowhere,” he said, speaking to Develop in an interview.
The Belarus developer, that recently won a Develop Award for its online efforts, explained that it met with many online and retail publishers before decided that it would self-publish.
World of Tanks launched officially in April 2011 and has since attracted over 20 million players worldwide.