Why is the European Gaming Market Going to See Great Growth?
For the European market, which is seeing a recent resurgence in the use of mobile adoption rates, it means a great news for game developers.
There will be more users which translates to more views and more ROI. European developers do get paid more if they display ads than many other developers in other parts of the world, so that is a definite plus. Additionally, the market itself is expected to be worth a whopping $46.2 billion by 2022.
The reasons, apart from the one above, are many.
1. The emergence of new players
The online gaming industry involves a lot many players today than before. It is not just the traditional players like EA Sports, Activision or Microsoft that we are talking about here. We are also talking about new players like the All British Casino, who are making their presence felt today, more than ever before. With an ever increasing market base, it isn't long for the new players to have an audience of their own.
2. New subscriber growth
Like we talked about, the European games industry has new players, and is right behind Asia when it comes to new player acquisition rate. This growth, along with the fact that the game developers there produce some of the best games in the world today, means that you have more subscribers today. In fact, statistics suggest that while the iOS platform is seeing stable and significant in-app purchases today, the adoption rate and purchase power is increasing among Android users too.
3. Great gaming
You cannot ignore the fact that the European games industry offers some of the best games that you can find today. And with great gaming, you find more players, just another reason that you cannot stop the unicorn juggernaut.
The fact that the animation studies there have started partnering with developers from around the world to produce unique content, and content that is loved by all, is ensuring that you have so much to look forward to as a game lover. And the tax incentives by many of the governments here is making life simpler for game developers, who would otherwise have to deal with the hard task of making profits while keeping costs low to match with other countries of the world.
The European games industry is one that is expected to witness one of the most significant growth in the next few years. There are different reasons for this, the primary one being the increased adoption of mobile gaming. More people are looking at their smart devices to play their favorite games than just head home and try out their games on their laptop or PC.
Talking about them, did you know that most people don't even own a desktop today? They do just fine with their laptop, and that's because laptops are as powerful as desktops could be, unless you are looking for really hardcore stuff.
Now that we talked about laptops, mobiles aren't bad either. Some of the smartphones today come with as much as 4 to 8 GB of RAM, the same as you would get with just about any decently priced laptop.