New boss warns of 'serious trouble' ahead unless sweeping changes are made
Sony’s CEO-in-waiting has admitted he now faces an even tougher challenge than when he had to revive PlayStation’s fortunes, and has warned that the electronics empire must adapt or “could be sitting in some serious trouble”.
Kazuo Hirai, the SCE chairman who will become Sony chief executive on April 1st, is preparing to make sweeping changes across the entire global operation.
"I don't think everybody [at Sony is yet on board with the changes], but I think people are coming around to the idea that if we don't turn this around, we could be sitting in some serious trouble,” Hirai said in an interview with the Wall Street Journal.
Sony yesterday said it expects to make a loss of $2.9 billion in the year ending March 31st – more than double its previous estimate.
"I thought turning around the PlayStation business was going to be the toughest challenge of my career, but I guess not," Hirai said in his interview, which was conducted before the company’s financial report.
http://www.develop-online.net/news/3...says-CEO-Hirai