The Bill Gates keynote at the Consumer Electronics Show. It's a Las Vegas tradition that has, on occasion, yielded major news for gamers. In 2001, the Microsoft boss used the forum to show the world Microsoft's first game console, the Xbox. This year anticipation was running just as high, with widespread speculation that Gates would use the event to unveil the successor to the console, most commonly called the Xbox Next. Consumer Electronics Association President Gary Shapiro helped fuel the excitement last night as he introduced Gates, calling his keynote "the scene of Xbox's launch." [br][br][br]But, alas, there was no Xbox Next unveiling. Although he made mention of the next-generation console in a recent interview with News.com, Gates used the forum to again present the Microsoft corporate agenda to the reporters, analysts, and exhibitors who packed the plush Hilton Hotel Theater. There was plenty of news, but little of it revolved around gaming. Apart from announcing Halo 2 had sold 6.3 million units and a couple of Xbox-related throwaway lines such as "gaming is becoming more of a social thing," Gates spent less than ten minutes of his two-hour keynote with his game face on. [br][br]He called Xbox sales in 2004's final months significant," yet conceded Sony presented "very challenging competition." NPD hardware sales numbers (due next week, according to analysts) will likely show Gates' humility was unwarranted. One analyst, speaking off the record, said the Xbox tore out a large chunk of the PlayStation 2's market share over the 2004 holidays, thanks to the Halo 2 phenomenon and the shortage of the new, slimmed-down PS2s. [br][br]Gates said Microsoft would build out the capabilities of Xbox Live and would soon announce an application (or applications) to allow gamers to integrate their own photos and music clips into their games. [br][br]The only actual game on display was a brief (and technically flawed) Forza Motorsport demo which featured head-to-head competition between Gates and keynote host Conan O'Brien, who was the singular highlight of the evening. [br][br]But that didn't mean gaming didn't have a place at CES. In fact, the game industry showed up in numbers greater than in recent years, and with some interesting agendas of its own. [br][br]The Digital Hollywood-produced Game Power Showcase and Forum, a one-day event that covered topics as diverse as The History of Games, and Casual and Downloadable Games, attracted a record crowd. In recent years, this pre-show event drew poorly, rarely filling the conference rooms in the North Hall to even 50 percent capacity. This year, almost all sessions drew large numbers, with some sessions packing standing-room only crowds into the two rooms that housed the two-track, two-session event. [br][br]Cody Alexander, an agent with William Morris Consulting (a division of the William Morris Agency), was a speaker on the program's Games and Hollywood session. Alexander has attended the past four CES events, but this was the first year he allocated time to speak on a Digital Hollywood session. "I was pleasantly surprised" at the turnout, Alexander told GameSpot. [br][br]While he views the average CES attendee as one who is "not as savvy or knowledgeable" about the game industry as a typical E3 attendee might be, his comments suggest a reason for the sudden interest in games. "People in the hardware and consumer electronics business see videogames as the next pipeline," he said. From Alexander's perspective, attending CES "is a good way to detect what's going on in the game industry." [br][br]Even some in the traditional game space are suddenly viewing CES with renewed interest. Los Angeles-based Square Enix USA brought 10 staffers to the show, an unprecedented number. In this instance, the decision relates to Square's forward-thinking philosophy of gaming and game platforms. "Traditionally, we have been focused on the game console," Square Enix USA president and COO Ichiro Otobe told GameSpot. "That has been our playing field. But now we are focused on networked and connected devices." Addressing the Square Enix view that consoles and handhelds are losing their position as the sole means by which games enter the consumer marketplace, Otobe said. "This show represents our next playing field." [br][br]He is not alone. An unusually high number of high-level industry players could be seen in both the audience and among the speaker's ranks in yesterday's conference. Executive producer Warren Wall of Electronic Arts, Ubisoft vice president of publishing Jay Cohen, Xfire founder Mike Cassidy, Firaxis founder Jeff Briggs, Xbox Live general manager Cam Ferroni, Nielsen executive Michael Dowling, general manager of Nokia's games business unit Nada Usina, and Jason Hall, senior vice president of Warner Bros. Interactive Entertainment, were among those participating in the conference. And industry analysts were out in force as well: Michael Goodman of The Yankee Group, Schelley ...