Nintendo is officially dropping the Nintendo 3DS price tomorrow, but many retailers across the UK have gone early with mass price reductions.
Having sold just 700,000 units in the three months ending June 30. Nintendo was left with little choice but to take action and duly announced plans to slash the 3DS price by a third.
If you've always wanted a 3DS but have been holding out, now's your time to strike. But before you sprint to the nearest electronics store, you might fancy a look at who's selling it the cheapest.
Play's current cheapest offer is still a whopping £196.99, placing it marginally behind Zavvi's £196.85.
GameGears is offering a price of 194.99, followed closely by HMV, which currently has the 3DS at £189.99, the next cheapest being Dixons at £169.99.
GameStop started offering 3DS at under £135 earlier this week, and from tomorrow you're going to see some similarly competitive deals.
Game is offering bundles with Zelda: Ocarina of Time strapped to the console for £159.99 in store and £154.99 online with free delivery. The console alone is priced at 149.99.
Also coming down from the £190 region tomorrow is Gamestation. It brings the same deals to the table as Game with Zelda bundles at £159.99 in store and £154.99 online.
3DS consoles are listed on Amazon UK at £155.00. However, a source at the giant web retailer claimed that this figure may soon see a 25-30 percent reduction.
If you're really serious about finding the best bargain, you might want to check in-store at the following retailers. Seen advertised in papers today, Morrison's has cut the price to £120.00. You'd be forgiven for imagining it was an unbeatable price but, coming in at £115.00, Tesco currently has the lowest priced systems anywhere.
But wait, there's more. Curry's and PC World will price-match any of the above stores located within a 30 mile radius with a further 10 percent discount on top! That means that if there's a Tesco near your local Curry's - and let's face it, there probably is - you'll be able to pick up a 3DS console for just over £100.