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  • April 17th, 2018

    by Published on April 17th, 2018 17:53

    Why is the European Gaming Market Going to See Great Growth?

    For the European market, which is seeing a recent resurgence in the use of mobile adoption rates, it means a great news for game developers.

    There will be more users which translates to more views and more ROI. European developers do get paid more if they display ads than many other developers in other parts of the world, so that is a definite plus. Additionally, the market itself is expected to be worth a whopping $46.2 billion by 2022.

    The reasons, apart from the one above, are many.

    1. The emergence of new players

    The online gaming industry involves a lot many players today than before. It is not just the traditional players like EA Sports, Activision or Microsoft that we are talking about here. We are also talking about new players like the All British Casino, who are making their presence felt today, more than ever before. With an ever increasing market base, it isn't long for the new players to have an audience of their own.

    2. New subscriber growth

    Like we talked about, the European games industry has new players, and is right behind Asia when it comes to new player acquisition rate. This growth, along with the fact that the game developers there produce some of the best games in the world today, means that you have more subscribers today. In fact, statistics suggest that while the iOS platform is seeing stable and significant in-app purchases today, the adoption rate and purchase power is increasing among Android users too.

    3. Great gaming

    You cannot ignore the fact that the European games industry offers some of the best games that you can find today. And with great gaming, you find more players, just another reason that you cannot stop the unicorn juggernaut.

    The fact that the animation studies there have started partnering with developers from around the world to produce unique content, and content that is loved by all, is ensuring that you have so much to look forward to as a game lover. And the tax incentives by many of the governments here is making life simpler for game developers, who would otherwise have to deal with the hard task of making profits while keeping costs low to match with other countries of the world.


    The European games industry is one that is expected to witness one of the most significant growth in the next few years. There are different reasons for this, the primary one being the increased adoption of mobile gaming. More people are looking at their smart devices to play their favorite games than just head home and try out their games on their laptop or PC.

    Talking about them, did you know that most people don't even own a desktop today? They do just fine with their laptop, and that's because laptops are as powerful as desktops could be, unless you are looking for really hardcore stuff.

    Now that we talked about laptops, mobiles aren't bad either. Some of the smartphones today come with as much as 4 to 8 GB of RAM, the same as you would get with just about any decently priced laptop. ...
    by Published on April 17th, 2018 17:49

    If you are looking at the online gaming global market key players, the list still remains more or less the same as you would have had it a decade back. You still have players like Microsoft, EA Sports and Tencent ruling the roost, and offering some great games for all to play. However, the nature of games itself has changed.

    While there was a focus on just traditional PC gaming before, the online gaming industry now spans everything from PC's, consoles - both handheld and normal TV ones, as well as mobile games.

    Think of the Xbox One for instance. It’s a hot favorite today. Supporting motion gaming, it helps you do a lot more than just playing games. There is a total integrated approach where the TV interacts with the viewer and is able to recognize the user. Microsoft will surely be looking to propel the sales of Xbox One, so you can expect some great deals on it too.

    In fact, it is not just Microsoft who are looking to do more with gaming, there are other online sites like Winner that are looking to bring in more people to online gaming. If you get a Winner bonus in 2018, for instance, you can win big.

    Who are the Top Global Market Key Players Today?

    The gaming market is expected to grow at a CAGR of around 6.94% in the next five years, according to different analysts. This is because they expect the market to remain largely stable and witness some significant growth in the next few years. All the three markets, the Americas, the APAC and the EMEA are expected to witness growth during this period.

    Some of the popular vendors, as we discussed above, remains EA Sports and Microsoft. Microsoft still has its monopoly over most things digital, whether it be the OS or the gaming market. Sure, it has lost out on a few things in the last decade - who uses Bing or Outlook any more? However, it still has a presence that you cannot ignore, especially if you consider how the company is now changing the tech world with its Surface Pro series.

    The other competitors are Sony and Tencent, as well as Activision. These key players have made most of the games that you have played in your childhood, whether it be FIFA or action games like Spiderman.

    Additionally, the different studies suggest that online gaming will rule the roost in the next few years and will be followed by console gaming. PC gaming is seeming to take a backseat for now, and we can understand why.

    With increasing PC use today, people look at using PC's for a good many things and not just for games. Even if they do intend to play games, as many gamers do, consoles are what their favorites are. They have better consoles and who wouldn't want to try out an Xbox controller over their PC keyboard? It is these minute things that make PC gaming, well, not so popular today. ...
    by Published on April 17th, 2018 17:39

    The gaming industry has seen better days is no secret. You’ll find tons of people online, much like me, crying out like toddlers about how much better were the good old days. The use of the online gaming apps is expanding every year.


    This year, the global gaming industry has witnessed an outpouring growth. In fact, major casino brands like Grosvenor are continuing to see major growth here, which just states how the UK gaming industry is growing year-on-year and is only getting bigger as more devices come onto market. The games industry is almost jewel in a British crown of creative industries.

    The Top 3 Gaming Industry Trends in the U.K.

    Let us look at three key trends for the UK gaming industry in 2018.

    1. Rigorous Advertising Control

    You will have to deal with stricter rules and regulations as a company if you are looking to go online.

    Due to disregard by the gaming organisations that included misleading content and harmful activity that did not know how to address gambling addictions, new rules have developed.

    Online gaming operators in the past have misused advertising via vulnerable viewers. Ads that prompt viewers to “Bet Now” or bring about the so-called “Risk-Free” promotions are those operators of promotional campaigns that target those viewers.

    The new rules state that gambling operators cannot have ads running during live sports events.

    2. Gamification will be on the rise


    Now mobile casinos are getting popular as companies are shifting their landscape into online communities to increase player engagement.


    Gamification methods like developing negative storylines, as well as other popular methods like leaderboards, and avatars, have helped draw in more engaged gamers than before.

    Now, this concept of online gaming travels a step further via virtual reality. Virtual reality increases a player engagement it provides with an immersive and exciting experience. And they don' even have to leave their own home.

    3. Being More Mobile Friendly -

    A good amount of revenue comes from online players for these online gaming sites. However, using this popularity to maximum advantage as a tool traditional establishments are reaching for new patrons.

    In fact, many of these online gaming sites even offer you a mobile gaming experience, and the trend is starting to catch on. With immersive mobile experiences, it won't be long before more users prefer it than trying their favourite casino games online.

    You have major players in the U.K coming out with their own mobile online gaming app that can help them connect to more players, even those outside the U.K.

    2018 is an exciting year where we would see a lot more of our favourite slots and blackjack games online and can play them just about anytime we want. No more looking to head to Las Vegas or that nearby casino which is still hundreds of miles away. You could experience it all, anytime and you don't even need to have your PC for it. Just a smart device and an internet connection works just as fine. ...
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