Is Sony losing 260 USD on every PS3 it ships?

[wraggster]

Sony's gaming arm lost around $1.2 billion last year - an impovement from the $2.2bn loss the year before. But is Sony losing $260 per PS3?

"On Sony's own figures, the games division made a loss of $130 for each PlayStation 3 shipped. Let's assume that it's making pots of money on the PSP and the PlayStation 2: the PS2 is now hugely profitable and still sells more games than anything else. These two platforms could easily have made a profit of $1.2bn in the year. In that case, the total PS3 loss would have been $2.4bn shared between 9.24m PS3 consoles, or $260 per PS3 -- including any attached Sony games."

http://blogs.guardian.co.uk/games/ar..._it_ships.html

[ketchup]

I guess that is an average of $130 per console, as the loss per unit in Europe is certainly a lot less than in the USA.
Even in Finland it costs around £78 more than in the UK, (5% higher VAT in Finland doesn't count for much of this difference). I daren't even calculate the cost hike from USA prices to Finland's. I bet they don't make much if any loss at all here in Santa's land.

[wiggy fuzz]

it's the gamecube's kamikaze sales tactics all over again.

how long can sony keep flogging the ps2?i t's like a dead horse and anybody else would have ended the system already (i don't think nintendo make or sell any more gameboy advances, even though they are still popular)

[lmtlmt]

lmao @ your logic, the ps2 is not dead, they are still developing games for it, very good games.