There was an element of uncertainty about Bethesda's E3 2019. The company had already warned fans not to expect last year's big reveals: the sixth Elder Scrolls or new IP Starfield. So what did that leave exactly? Some new footage of the next Wolfenstein and Doom? Updates to Fallout 76? Surely there has to be more to justify a full blown E3 press conference?
Well, as it turned out Bethesda did have a few surprises. Namely, new horror IP GhostWire Tokyo from Tango Gameworks, and story-driven action game Deathloop from Arkane Studios. These two reveals mean that, coupled with Starfield, its upcoming release slate is looking decidedly different. That's three new IPs for a company that hasn't released one since The Evil Within in 2014. Is it a coincidence, or deliberate strategy?
"It's not really mandated in either direction," says Pete Hines, SVP of global marketing and communications. "It's about: What do you want to make and what does it line up with? We didn't go to ZOS [Zenimax Onine Studios] and say: 'You need to make a Commander Keen game, figure it out' [a mobile version of the classic IP was also announced at E3]. They said: 'Hey, nobody is doing anything with Commander Keen, we have an idea, can we do this? Here is what it would be.' It has to come from that direction as opposed to me mandating to Arkane that they have to do X or Y. They're like: 'This is what we want to do and we want to call it Deathloop.'"

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