As a build-up to EA Sports' cover athlete reveal on Friday, April 24 before the NFL Draft begins the following day, the company is posting cover athlete candidates every Monday at 3 PM EST to this site prior to that date. Not only that, but there's also a video breakdown from Madden NFL 10's commentary duo Tom Hammond and Chris Collinsworth that makes the case for why the given athlete deserves the cover. No, Madden NFL 10 is not shown.

Thus far Ben Roethlisberger, quarterback for the Super Bowl Champion Pittsburgh Steelers, Brandon Jacobs of the New York Giants, Adrian Peterson of the Minnesota Vikings and Ed Reed of the Baltimore Ravens have been revealed as candidates. Each also has a moment from last season that's called their "Fight For Every Yard Moment" which, of course, is EA Sports' moniker for this year's Madden.

Who do you think should be the cover athlete on Madden NFL 10? Let us know in the comments section.

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