Sony Electronics President Stan Glasgow says Blu-ray player prices will likely not fall under $399 this holiday season.
"(The player will be) in the $399 range...I don't expect it to go much lower than that," Glasgow said today, according to TWICE Magazine.
Glasgow made his comment today following an announcement from Wal-Mart that it will sell the Toshiba HD-A2 HD DVD player for $98 as a special pre "Black Friday" sale starting tomorrow.
http://www.tvpredictions.com/sonyprice110107.htm
Toshiba's new, cheaper HD DVD player will bring some serious competition into the format war. I thought for a while that Blu-Ray was going to be the winner hands down.
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