Why Xbox bought Ninja Theory

When it comes to business announcements, you don't get much bigger than Xbox revealing five new studios at E3.
It was a power play from a company eager to reclaim lost market share, and a commitment to gaming by Microsoft's senior management team.
Yet what was also surprising were the types of studio that it had picked up. Out of the four developers acquired (the fifth is a whole new team), you'd only really class one as a AAA studio - Playground Games. The other three - Ninja Theory, Compulsion Games and Undead Labs - are mid-sized businesses. They make unique games with small(ish) teams in a relatively short time span. If you thought these companies were acquired to produce the sort of God of War-sized content that has served PlayStation so well this generation, then you're overestimating the scale of these outfits.

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