Nintendo president: No price cut needed to meet Switch sales goal

The president of Nintendo is confident the company will meet its sales target of shifting 20 million Switch units by the end of the financial year.
Speaking to The Sankei News (translated by Nintendo Everything) Shuntaro Furukawa recognised that it was a tall order, but maintained there would be no need to discount its best-selling console in order to reach this milestone.
"It is an extremely ambitious, but worthwhile achievement," he said. "So, we will maintain this goal. Nintendo Switch is our primary sales objective, and we are not considering a successor or a price cut at this time."
His comments follow analyst warnings back in November that Nintendo could miss its target by as much as three million units -- although this was before the impressive success of Super Smash Bros Ultimate.