EA Sports free-to-play mobile games generate $1bn lifetime revenue

Since launching its first EA Sports mobile sports title nearly ten years ago, the publisher has generated $1 billion in lifetime revenue across its range of free-to-play franchises.
The figure includes EA's self-published Madden NFL, FIFA, NBA Live, and UFC franchises across iOS and Android. Tencent's FIFA Soccer World, and other sports mobile games liscenecd outside the US, are not included in these figures.
According to mobile intelligence firm Sensor Tower, the Madden NFL series generated $490 million (49%) of this revenue, while the FIFA franchise accounted for around $360 million (36%).

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