Activision reveals first Online Pass

Upcoming action title Prototype 2 will be the first Activision title to include an Online Pass type system.
The publisher has taken a different approach to the traditional Online Pass method by only offering free codes in a limited number of copies.
It all takes the guise of Radnet – a content portal that gives fans 55 free pieces of additional content spread across the seven weeks following the game’s release in April. Content will include events, challenges, avatar items, themes, videos and extra campaign abilities.
But once the Radnet Edition supplies run out, even those who buy a brand new copy will face an additional outlay to access the same content.
"Radical Entertainment has always focused on bringing long lasting fun to its fans, and Prototype 2's Radnet content is our way of rewarding the game's most loyal supporters — the early adopters, the one's who will replay it over and over again," Radical Entertainment studio head Ken Rosman stated.
"We think this is great because we're giving our fans hours of additional gameplay outside Prototype 2's main narrative, and cool rewards — all delivered weekly following the game's launch."

http://www.mcvuk.com/news/read/activ...ne-pass/090504