Apple ends App Store Affiliate program, citing improved discovery

Apple has terminated its App Store Affiliate Program, ending commissions earned by websites that linked to iOS and Mac apps and in-app content. Other content types, including music, movies, books, and TV will remain unaffected by the change.
The change was announced in a newsletter sent to members of the Affiliate Program, in which Apple stated that the conclusion of the program was the result of "the new App Store on both iOS and macOS and their increased methods of app discovery."
The Affiliate Program was used most notably by iOS app and game review sites, such as TouchArcade, AppShopper, and others. In a post on TouchArcade, editor-in-chief Eli Hodapp discussed the particulars of Touch Arcade's situation, a site that has covered iOS games since 2008. The Affiliate Program was one of the site's most consistent sources of revenue even as other sources dried up, Hodapp says, and the site was able to sustain itself even after commission rates were cut just over a year ago by reducing event attendance and freelancer numbers.

https://www.gamesindustry.biz/articl...oved-discovery