Sega sees streaming's potential to reach new audiences

Sega is not embracing the new era of streaming so much as giving it an affectionate side hug.
When Stadia launches in November, one of its launch window titles will be Sega's Football Manager. It's not necessarily the best showcase for streaming's ability to enable demanding games to run on under-powered devices, but it is a first step into a new era of on-demand streaming that Sega sees full of potential, as Sega Europe COO and president Gary Dale, executive vice president of publishing John Clark, and VP of marketing Anna Downing explain to GamesIndustry.biz during last week's Electronic Entertainment Expo.
"The thought of people on low-end laptops being able to play games like Football Manager and Total War is something we really embrace and support, so we're really interested to see how all the players push forward with significant streaming announcements and services," Clark says. "I think bandwidth is a very important thing, just to see how the services function. So we'll look at Google Stadia's rollout with a lot of interest to see how that maps out. And for the future, we're all interested to see how economies of streaming are going to work, the business models, etc.
"At this point, streaming and cloud have been around for a long time. We worked in the old days with Gaikai and OnLive, and we've worked with PlayStation Now since. But it really seems like this is an interesting time for bigger players to come through and make a significant impact."

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