Disney and Glu aim to target nostalgia without exploiting it

Disney's video games strategy (or perceived lack of one) has been a hot topic of discussion in recent weeks.
It kicked off when an investor suggested it could acquire Activision Blizzard -- a publisher that, coincidentally, said investor had a hefty stake in -- to get back into the traditional games space after withdrawing in 2016.
Our own Rob Fahey speculated as to how else this might be achieved, and why its vast library of world famous IP -- from Mickey Mouse to Star Wars to Marvel -- is so under-served by video games. Interestingly, Disney has just hired a former PlayStation exec to bolster its licensing efforts.
But for now, Disney's contribution to the games industry is just that: licensing. While EA holds the rights to Star Wars and Square Enix is working on an Avengers title independent of the Marvel Cinematic Universe, the company's interest appears to primarily lie in mobile.
Just look at its major summer release, Toy Story 4; no opportunity for console or PC owners to fall with style as Buzz Lightyear, but mobile players can enjoy yet another match-three puzzler in Toy Story Drop.

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