Sony dropped the "Vita" from PlayStation Vita TV's name to better reflect its market position in the West, Sony Computer Entertainment Europe president Jim Ryan has said.
Ryan told CVG in an E3 interview that the new name "reflects the way that we anticipate the device will be used."
"In Japan, where the handheld formats are very strong and vibrant, it was positioned initially as an alternative form of gaming console for Vita content," Ryan said. "In Europe, at least initially, the principal position will be to use PlayStation TV as a form of remote play for PS4. The user case is you're playing PS4 in the living room, someone else wants to use the TV, and you can go into your bedroom where your PS TV is and resume playing."
Ryan said that PlayStation TV will also function as a streaming center forPlayStation Now, which will enter open beta in North America on July 31. He noted that the question of PlayStation Now's launch in Europe is a "is a 'when', not an 'if'".
"Then, as a microconsole, you can enjoy PS Vita games, PSOne games, PSP games on it," Ryan added. "As a standalone console proposition it functions perfectly well there. You can see the Vita gaming bit is a subset is one of three positionings, so the name change makes it more coherent."
The system is planned to launch for £84.99/€99/$99 in autumn 2014.

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