via IGN

Following a successful open beta testing period, Cookie Jar Entertainment Inc., one of the world's leading children's entertainment companies, today announced the official live launch of the highly anticipated free-to-play online adventure game Magi-Nation: Battle for the Moonlands. Fans can register for Battle for the Moonlands and begin playing the game at

Marking a major step in Cookie Jar's entertainment strategy to extend the Magi-Nation property to their fan-base on a multi-pronged approach via television, consumer products and online worlds, Magi-Nation: Battle for the Moonlands is geared toward children ages 8-14 and incorporates a parent-friendly micropayment model that allows players the flexibility to upgrade their gaming experience.

Players can enhance their online gaming experience by purchasing Magi-Nation: Battle for the Moonlands Game Cards and redeeming them for "Gems," the game's real-money currency that can be used to purchase exclusive items, such as special weapons and spells. Game Cards are for sale at well-known retailers across North America, including select Wal-Mart stores. Additional retailers will be added to the Magi-Nation network in the near future. Players can also visit the in-game Moonlands Shop to purchase gems directly with a major credit card or PayPal account, or to redeem virtual game cards and other special promotions coupons.

The live service release of the Magi-Nation online game also features an enhanced user interface (UI) that lets players easily manage their spells, purchase items and manage their Dream Creature collection as they explore the colorful world of the Moonlands. The new and improved UI is a direct result from user feedback during the recent open beta test.

Magi-Nation: Battle for the Moonlands is based on the popular children's animated television series of the same name, which currently airs on Kids WB! on the CW in the U.S. and CBC in Canada. Magi-Nation follows the adventures of 15-year-old Tony Jones, an average teen from Earth who finds himself mysteriously transported to the magical world of Magi-Nation. Tony and his two young Magi heroes-in-training follow an incredible journey of riddles, battle and self-learning on their journey to defeat the evil Shadow Magi who are out to rule their world.