To celebrate 20 years of PlayStation, Sony created 12,300 limited edition PS4 consolesand offered them to gamers all over the world. In the US, they were sold to whoever could click the buy button fast enough, but in the UK, the company took a more convoluted approach. First was the PlayStation '94 Shop in London, where 94 consoles were put aside for the low price of £19.94 (with all proceeds going to gaming charity GamesAid). Then came a partnership with GAME, which required gamers to solve riddles, click iconic PlayStation characters and enter a competition before anyone else.

http://www.engadget.com/2015/05/13/s...eition-unfair/