Apple has made some efforts to give you relevant info when you need it (such as iOS' Today screen), but it hasn't really had a response to Google Now, which brings you everything from timely directions to cheap flights. According to 9to5Mac's sources, however, that's going to change soon. The crew at 1 Infinite Loop is reportedly working on Proactive, an effort to unite Siri, contacts, schedules and apps in a way that surfaces info at just the right time. A revamped Spotlight search screen in iOS will automatically fill with content based on your schedule and habits. If you're going on a trip, for example, it'll pop up your Passbook ticket when it's time to go; if you always check Facebook in the morning, you'll get an app shortcut. There are also promises of restaurant suggestions showing up at meal time.

http://www.engadget.com/2015/05/27/a...-now-response/