If virtual reality takes off like its backers hope, it'll create a whole new market for panoramic content -- 2D photos and video aren't going to cut it. That's why Getty has just launched 360° View for the Oculus Platform to offer an "engaging virtual reality experience of enchanting creative stills." Rather than smiling people doing ridiculous things, Getty said it's new library is about "transporting viewers to... the world's glitziest events, sports' major games and exotic locations around the world." Images now available in the Oculus Storeinclude scenes from the Cannes Film Festival and 2014 World Cup.

http://www.engadget.com/2015/06/19/g...s-oculus-rift/