Apple has gained some more publicity this week thanks to its Apple Watch, although the company may not be too happy with the exposure.
Apple Watch wearers have taken to social media to share their photos of burns and rashes caused by the device.
One wearer tweeted on Twitter: Not worn my Apple Watch today, yet there seems to be some sort of burn. Anyone else got this too ?
While another user also tweeted: wtf? My Apple Watch has burnt a hole in my wrist!!, along with an image of a rash across his wrist.