Perhaps more than any other retailer, Gamestop has serious clout when it comes to selling video games. The retail chain makes money hand over fist on game trade-ins and the resulting used game sales, and in an effort to protect that, it's made an edict that it'll only sell bundles that include a physical disc rather than a download code. In a shareholders call (PDF), chief operating officer Tony Bartel specifically cited the current Madden '16 Xbox One bundle. Rather than carrying the official deal, the company worked to offer a free physical copy of the annual football title with the purchase of a PlayStation 4 orXbox One, refusing to stock the digital bundle at all.

http://www.engadget.com/2015/09/18/g...digital-games/