Virtual reality is a strange activity to offer in a hotel. If you're halfway around the world for a vacation or a business trip, you're usually there to go outside for one reason or another. Sightseeing, attending meetings, that sort of thing, not slapping a headset on and losing yourself elsewhere. But then, Marriott isn't like most hotels -- many of its branches in the UK are in the business of selling luxury, no expense spared accommodation. Here, guests want a special stay, and like an expensive cruise, that means increasingly elaborate activities and facilities. If it's done correctly, VR experiences could be a glamorous and unique add-on, just like ordering a back rub or late-night room service.
Or at least, that's the thought process behind Marriott's new "VRoom Service."